The New York Times Debuts First Mixed Reality Experience on “Magic Leap One Creator Edition”
The New York Times announced today that its immersive journalism will be available on “Magic Leap One Creator Edition.” Magic Leap powers mixed reality experiences that seamlessly blend the digital and physical world.
The Times is the only publisher with an experience available on “Magic Leap One, Creator Edition.”
The Times’s first offering for “Magic Leap One Creator Edition” is a mixed reality (MR) version of its immersive report inviting readers to explore the damage caused by the Fuego volcano eruption in the Guatemalan village of San Miguel Los Lotes. Through MR and accessible via Helio, Magic Leap’s web browser for 3D and spatial web experiences, The Times is able to transport a life-sized piece of the scene to readers, conveying the scale of this natural disaster in a visceral way, and allowing users to examine it as if they were there.
Readers can experience an augmented reality version of this feature in the “Immersive (AR/VR)” section of the NYTimes app on newer iPhones and iPads and on Android phones.
Steve Duenes, assistant managing editor, The New York Times, said: “The New York Times is dedicated to helping people understand the world through unrivaled, on-the-ground, expert and deeply reported independent journalism. As we continue to integrate new forms of storytelling, like mixed reality, into our news report, we are able to bring Times journalism to readers in a way that makes it more immediate than ever before.”
The Times’s collaboration with Magic Leap marks the next step in its continued exploration of immersive journalism, and innovation in visual storytelling.The Times broke new ground with the launch of NYT VR in November 2015 and the publication of the VR documentary “The Displaced” (about three children displaced by war), including the distribution of more than one million Google Cardboard headsets to Times subscribers.
In 2016, The Times introduced The Daily 360, publishing a 360-degree video covering news from around the world every day. This past February, The Times expanded its immersive journalism even further with the debut of its first augmented reality experience, allowing readers to bring world-class Olympic competitors into their living rooms, and interactively explore their skill. Other AR experiences produced by The Times include an examination into the devastating Carr Fire burning through parts of Northern California, a virtual crime scene investigation into a chemical attack in Syria, an in depth look into the launch of the InSight mission to Mars, and an up-close examination of David Bowie’s iconic fashion pieces.