The Times Debuts Commercials from “The Daily” Marketing Campaign
The next wave of creative for “The Daily” marketing campaign has debuted on television, Hulu and YouTube with :15 and :30 commercials featuring the voice of “The Daily” host Michael Barbaro. The narration reads:
This moment we’re living in deserves to be questioned, to be challenged.
This moment deserves compassion, and an honest conversation.
But most of all, this moment deserves to be understood.
The objective of the central message of the campaign, “This moment deserves to be understood,” builds on the goal set forth when “The Daily” launched in February 2017 to tell stories more deeply — and to incorporate a new kind of transparency into the way those stories are told. It emphasizes how the unique approach of “The Daily” provides listeners with an intimate and human look at the news, offering them a deeper understanding of the world that is necessary in these fast-changing times.
The Times announced its first-ever marketing campaign for “The Daily” in early July. In addition to the commercials, the out-of-home campaign for “The Daily” spans three U.S. cities, featuring: highway billboards and a wallscape domination in Los Angeles; a light rail wraparound in Portland (Oregon); and a complete takeover of the Ogilvie Transportation Center in Chicago, among other outdoor media.
The campaign runs through September.