Father tries to teach daughter a lesson about bullying, but is it the right one?

Got a child who’s a bully? Well, here’s how one dad decided to handle it:

More from ABC News:

Matt Cox, a native of Swanton, Ohio, is dividing opinions across the country after he decided to punish his 10-year-old daughter for bullying by making her walk the 5 miles to school in near-freezing temperatures.

“This is my small way of trying to stop it in my household,” Cox told Toledo ABC affiliate WTVG.

Cox said he knew the decision would be divisive, but he wanted to teach his daughter, Kirsten, a lesson. Cox posted the video to social media on Monday and it has garnered 14 million views and tens of thousands of comments. Many of the comments are positive, but others said he was “overdoing it.”

In the video he addresses those who might disagree, saying, “I know a lot of you parents are not going to agree with this and that’s all right. I am doing what I think is right to teach my daughter a lesson to stop her from bullying.”

OK, but since when does teaching lessons about bullying entail very public humiliation of your child on social media?

But Cox was telling the truth when he said he’s gotten plenty of support for his strategy. Here’s a sample:

But could he not have addressed the issue more privately?

What do you think?