Dior enlists the help of Johnny Depp to ensure the success of their new Native American inspired cologne, Sauvage

Try it you will like it

What could go wrong?

Dior launched a new cologne for men called Sauvage (say it like a French person) that’s inspired by Native American culture:

And Johnny Depp was hired as the face of this new product:

According to a press release, Johnny Depp met with real Native Americans to make sure Dior avoided “cultural appropriation and subversion that so often taints images representing Native peoples”:

LOL. The full commercial is even worse with Depp playing guitar while an attractive Native woman looks on in the background:

Dior seems ready for the controversy and has a short film out to defend the cologne: